Century 21 wanted to attract new agents to the Century 21 franchise in a very unique and efficient way. By connecting two insights that included the growing number of entrepreneurs among Latinos and the increase of Latinas in the workforce, the idea of celebrating these powerful Latina entrepreneurs was born and the Empowering Latina program was launch in 2017 in Miami, FL, and expanded in 2018 to Houston and in 2019 to Los Angeles.
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The program granted scholarships to a number of Latinas to covered the costs of the required course and state test to obtain their Real Estate License. Once they gained their license, Century 21 paired the winners with local Century 21 brokers, helping these Latina women start a successful career in Real Estate.
Century 21 wanted to attract new agents to the Century 21 franchise in a very unique and efficient way. By connecting two insights that included the growing number of entrepreneurs among Latinos and the increase of Latinas in the workforce, the idea of celebrating these powerful Latina entrepreneurs was born and the Empowering Latina program was launch in 2017 in Miami, FL, and expanded in 2018 to Houston and in 2019 to Los Angeles.
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The program granted scholarships to a number of Latinas to covered the costs of the required course and state test to obtain their Real Estate License. Once they gained their license, Century 21 paired the winners with local Century 21 brokers, helping these Latina women start a successful career in Real Estate.
Unleashing Innovation
Passionate about all things digital, I've excelled in diverse industries like B2B, B2C, Direct Response, Legal, Health & Wellness, SaaS, Entertainment, Social Media, Consumer Goods, Multicultural, and Tech. With expertise in ideation, conceptualization, and execution, I create engaging marketing assets and experiences that drive tangible business results. As a customer-first strategic thinker, I lead bold creative approaches to boost brand visibility and revenue. Fluent in English and Spanish, I'm a sophisticated team player ready to collaborate on initiatives that propel brands forward.
Work Experience
Saturno Design
Managing Partner/Chief Creative Officer
2016 - Present
Experienced Chief Creative Officer and Managing Partner adept at developing and executing marketing strategies for law firms. Successfully drive comprehensive brand initiatives, resulting in notable outcomes such as a 20% increase in billings for Saturno. Expertly manage diverse creative teams, expanding strategic capabilities. Lead award-winning rebranding and website redesign projects for multiple AMLAW 500 Legal Firms, delivering exceptional results. Contribute to the agency's strategic direction as a member of the management committee and new business team. Define content needs, prioritize initiatives, and expand company presence into new categories. Notable clients include K&L Gates, Barclay Damon, Katten, Porzio, Bromberg & Newman, Hush Backwell, Holland & Hart, Ford Harrison, Gray Reed, Wheeler Trigg O'Donnell, Shipman & Goodwin, Silverspot, Vega Economics, and more.
Pólvora Advertising
CO-Founder/Managing Partner/Chief Creative Officer
2011 - Present
As Chief Creative Officer, I led marketing initiatives, developing brand messaging, executing impactful email campaigns, and establishing a strong social media presence across three offices. I forged fruitful vendor partnerships, provided creative direction, and drove substantial revenue growth through client acquisition. Worked with renowned clients such as Tufts Health Plan, Florida Blue, Disney Baby, Century 21, Partnership for a Healthier America, Farmland, Papa John's, Primary, Conair and Showtime Networks among others. Highlights include a successful Social Impact initiative, website redesign with revenue increase, and launching over 10 brands in the U.S. Hispanic market.
The Group Advanced Marketing and Advertising
Chief Creative Officer
2004 - 2011
As a creative leader, I provided art and creative direction for various media platforms, ensuring timely execution and adherence to budget. Built and managed a high-performing creative team, fostering innovation and collaborating with copy and account teams to develop compelling concepts aligned with clients' marketing strategies. Coached and developed team members, staying updated on industry trends and technologies. Led successful new business pitches and served primary clients such as Kellogg's, Zumba, Sonic, Pure Citrus, Sección Amarillo, and TeleRevista Magazine.
Awards & Recognitions
2022 - VEGA Digital Awards
Century Winner/Website & Mobile Sites - Law & Legal Services
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2022 - MUSE Creative Awards
Website/Law & Legal Services Design of the Year Silver award
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2020 - W3 Award
Silver General Website Categories Law and Legal Services
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2019 - W3 Award
Gold General Website Categories Law and Legal Services
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2017 - Stevie Award Silver
Website of the Year 2015
40 Under 40 Honoree
Direct Marketing News 2012
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40 Under 40 Honoree
Boston Business Journal
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2012 - Emerging Leader
Boston Business Journal
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2012 - Maven Award
Best Multicultural Campaign
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2011 & 2012 - Aster Award
Excellence in Medical Marketing
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2009 - Top Digital Media Professional of the Year
Portada Magazine
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2008 - NAMIC EMMA Award
Excellence in Multicultural Marketing
2006 - Florida Print Award
Best of Category